“When I code a website,” donkey-monkey said, in a rather developmental tone, “it functions just how I choose it to function — neither more nor less.”

Why is this nonsense?

Simple: a website does not function at all unless someone pays it a visit.

How to make a “successful” website

To succeed, a website must not only function as the website creator intends it to function — it must also function as the visitor expects it to function. Indeed: to some degree, this is actually a legal requirement — as (for example) a visitor to bloomberg.com may very well expect to find information officially authorized by the commercial enterprise which goes by the name of bloomberg. If I had registered that domain name and offered “widgets” for sale, then the bloomberg corporation could perhaps argue that I was infringing on the bloomberg trademark by using that name. Likewise, a user visiting hotel.info may very well expect to find a website containing hotel information

Note, therefore, that the success of a website depends to no small extent on the expectations the users of that site.

As time progresses, this will lead to websites that fulfill the expectations which the site’s visitors have (more than simply being “created” by website designers). The more clearly (and specifically) descriptive a site’s name, the better the site’s visitor’s expectations — “to read you with”!

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