Domain Names influence Search Engine Rankings (RE:”URL’s Are Totally Out”)

Japan: URL’s Are Totally Out?

A couple weeks ago, I listen to the “For Immediate Release” podcast (Show #331) hosted by Neville Hobson & Shel Holtz — and I was flabbergasted: Shel & Neville actually agreed with Cabel Maxfield Sasser’s statement that “URL’s Are Totally Out” (and they went on to say that it would be a simple & straightforward matter to select a phrase that could be plugged into a search engine — e.g. a “one-size fits-all” search engine such as google.com — such that the phrase would come out on top). My immediate reaction was: “this is utter nonsense“. I called in to ask Shel & Neville to explain how this could be done and their reply was basically: “We have no idea“.

So today I went and dug out the post by Mr. Sasser: I found that what Mr. Sasser seems to have meant is that it’s not the entire URL that matters, but rather mostly the most significant part of the URL that matters: the domain name. He didn’t say so per se, but that is what became readily apparent (or even obvious) from reading his post. As I said in my response: This is nothing new! (YAWN)

What to take away

My takeaway is that many people will say something and not even realize that they are contradicting themselves. When this results in news headlines that are completely misleading, then that should be corrected. Let’s hope that Shel & Neville & Cabel realize their mistakes and correct them.

This entry was posted on Tue, 2008-Apr-29 at 11:30 and is filed under Marketing, Advertising, Domains & Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

| Print