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Google Gimmick AdWords Lawsuit
Posted By nmw On Thu, 2008-Jun-5 @ 12:24 In Marketing, Advertising, Commerce | No Comments
Yes? No? Maybe so?
Yes! IMHO it is definitely responsible! Contrary to people who contend that Google is “only the messenger”, Google is actually not simply the messenger — they do exercise editorial review of the ads published.
So the question is: can Google be held accountable for publishing misleading ads? (see e.g. [2] informationweek.com)
My answer: Yes!
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[1] Image: http://gaggle.info/news#main_nav_container
[2] informationweek.com: http://www.informationweek.com/news/internet/google/showArticle.jhtml?articleID=
208401916
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