Should brands broadcast to, instead of engage, audiences?

Either / Or ?

What if: You could do both! (contrary to the implication of the statement by Bedecarre)

How to broadcast to & engage audiences:

1. Identify the audience

2. Speak to the audience

3. Listen to the audience

What traditional brand advertising is not doing (listening) — How to listen online:

1. Identify the topic (for example: credit cards, insurance, fashion, etc.)

2. Register the domain name

3. Let people talk to you.

This entry was posted on Sun, 2008-Jun-8 at 14:23 and is filed under Marketing, Advertising, Commerce, Domains & Domain Names. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

| Print