Should brands broadcast to, instead of engage, audiences?
Posted By nmw On Sun, 2008-Jun-8 @ 14:23 In Marketing, Advertising, Commerce, Domains & Domain Names | No Comments
[1] 
Either / Or ?
What if: You could do both! (contrary to the implication of the [2] statement by Bedecarre)
How to broadcast to & engage audiences:
1. Identify the audience
2. Speak to the audience
3. Listen to the audience
What traditional brand advertising is not doing (listening) — How to listen online:
1. Identify the topic (for example: credit cards, insurance, fashion, etc.)
2. Register the domain name
3. Let people talk to you.
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URL to article: http://gaggle.info/post/63/should-brands-broadcast-to-instead-of-engage-audiences
URLs in this post:
[1] Image: http://gaggle.info/news#main_nav_container
[2] statement by Bedecarre: http://news.cnet.com/8301-10784_3-9959358-7.html
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