Indian companies are increasingly registering domain names
Posted By nmw On Tue, 2008-Jun-17 @ 20:10 In Experts, Marketing, Advertising, Commerce, Domains & Domain Names | No Comments
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Why are companies in India repeating the mistakes companies in the Western Hemisphere made when they first got online?
Here’s a quote from the newly published [2] Domain Name Industry Brief 2008: “The CEO and the head of IT play the predominant roles in the selection of the domain name itself”.
Natural language is not the realm of the IT department
The selection of domain names should be guided by the marketing department or a department with similar expertise related to communication.
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[2] Domain Name Industry Brief 2008: http://www.verisign.com/static/043939.pdf
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