Tue, 2008-Apr-29 by Jeff Mowatt.

So, hello and welcome to my part of the experiment.

I’ll be discussing the concept of of People-Centered Economic Development, our work on a Marshall Plan in Ukraine and smear campaign intended to discredit what we’ve discovered in homes for disabled children, described as Death Camps.

It began back in 1996 with a white paper, delivered to US President Clinton and by 2004 had taken the form of a social business operating from the UK

Posted in Projects, Websites & Website Design | Print | 1 Comment »

Tue, 2008-Apr-29 by nmw.

Japan: URL’s Are Totally Out?

A couple weeks ago, I listen to the “For Immediate Release” podcast (Show #331) hosted by Neville Hobson & Shel Holtz — and I was flabbergasted: Shel & Neville actually agreed with Cabel Maxfield Sasser’s statement that “URL’s Are Totally Out” (and they went on to say that it would be a simple & straightforward matter to select a phrase that could be plugged into a search engine — e.g. a “one-size fits-all” search engine such as google.com — such that the phrase would come out on top). My immediate reaction was: “this is utter nonsense“. I called in to ask Shel & Neville to explain how this could be done and their reply was basically: “We have no idea“.

So today I went and dug out the post by Mr. Sasser: I found that what Mr. Sasser seems to have meant is that it’s not the entire URL that matters, but rather mostly the most significant part of the URL that matters: the domain name. He didn’t say so per se, but that is what became readily apparent (or even obvious) from reading his post. As I said in my response: This is nothing new! (YAWN)

What to take away

My takeaway is that many people will say something and not even realize that they are contradicting themselves. When this results in news headlines that are completely misleading, then that should be corrected. Let’s hope that Shel & Neville & Cabel realize their mistakes and correct them.

Posted in Marketing, Advertising, Domains & Domain Names | Print | No Comments »

Mon, 2008-Apr-28 by nmw.

What is an Advertisement?

I admit that on a very basic level, I do not understand “advertising” at all — I mean: what is the difference between an ad and so-called “content”? An ad is content too, isn’t it? Isn’t everything content?

Commercial Search Engines for Advertisements?

I know that such search engines exist: Google itself will let you search exclusively through its index of “sponsored links“. Likewise, YouTube can also be used as a layman’s “spot search tool”. Will people eventually start searching more through such special vertical indexes? I suppose so. Indeed: Keyword domain names lend themselves very well as professional business directories — they allow users to focus their attention on the exact information (and in that sense, direct navigation is a very crucial “user behavior” — and on that is increasingly becoming tracked more and more).

Posted in Advertising, Commerce, Media Types, Websites & Website Design, Domains & Domain Names | Print | No Comments »

Sun, 2008-Apr-27 by nmw.

You Are What You Is

That’s a quote from Frank Zappa — and it should tell you how it’s not important to sell products or services per se, but rather you need to sell yourself. The first “customer” you have to sell yourself to is (guess who?): you. Are you convinced that you are right in doing this — are you “buying” it? If you don’t believe in yourself, then why would you expect me to believe in you? If you actually didn’t believe in yourself and expected me to believe in you, wouldn’t you be scamming me?

Pro-Creation

So figure what you want to do — and do it. If you want, then tell me if you think I might play a role in the game of “creating” who you are.

Posted in Projects, Experts, Marketing, Advertising, Commerce | Print | No Comments »

Sat, 2008-Apr-26 by nmw.

Become Famous! Work from Home! Be Your Own Boss!

Yes it sounds too good to be true (and it probably is). So I wouldn’t exactly bet on it. But if you’re feeling like you might want to take a walk on the wild side, then simply reply below, say something about yourself to get me interested, and I may very well welcome you on board the team!

Come in here, dear boy, have a cigar!

You’re gonna go far — you’re gonna…

[ps: dear gals are just as welcome as dear boys ;]

Posted in Projects, Experts | Print | No Comments »