Exchange Pixels with Keywords: Billion Dollar Lexicons

Tue, 2008-May-6 by nmw.

Million Dollar Homepages using Pixel Ads Suck

There is currently a movement afoot to move away from advertising pictures to buying and selling (i.e.: trading) with keywords. I have seen this coming for years already — even before Google started auctioning advertising space on its “search engine results pages (SERPs).

Will Google Censor Other Marketplaces from its own index?

Google has often threatened to remove web sites from it’s listings for various reasons — at any rate: if Google doesn’t like something, then they can simply remove it… (yes? no? maybe so?)

At the moment, there is alot of interest in trading platforms based on “keyword properties” online. One recent prominent example of this is the recent “beta” launch of wigix.com, which allows the trading of online properties related to SKUs (individual product “type” specifications) and product categories. Many other websites which provide advertising links are sprouting like mushrooms across the world wide web (see, e.g. wordlinkfx.com).

Such web sites are extending Google’s approach of acting as a market for keywords to other online properties — will Google index sites that operate in a manner similar to Google itself? If Google censors such web sites from its index, what would that tell us about the world’s “leading” search engine? If the world’s leading search engine were not a reliable source of information, would these new web sites (which operate using keyword auction methods quite similar to Google’s own approach) be more reliable than Google?

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