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Archive for Thu, 2008-Jun-5
Google Gimmick AdWords Lawsuit
Thu, 2008-Jun-5 by nmw.
Does Google Profit from Fraudulent Advertising?
Yes? No? Maybe so?
Is Google Responsible for AdWords content?
Yes! IMHO it is definitely responsible! Contrary to people who contend that Google is “only the messenger”, Google is actually not simply the messenger — they do exercise editorial review of the ads published.
So the question is: can Google be held accountable for publishing misleading ads? (see e.g. informationweek.com)
My answer: Yes!
Posted in Marketing, Advertising, Commerce | Print | No Comments »
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