Fri, 2008-Oct-31 by nmw.

Just in time for Halloween… ;D

We have arrived at web 3.0!

Links don’t matter — nofollow is now a success!

What matters is posting…. Publishing…. My domain… — period.

Nice trick, eh?

;D nmw

Posted in Marketing, Advertising, Commerce, Domains & Domain Names | Print | No Comments »

Fri, 2008-Oct-31 by nmw.

I Went to Web 2.0 Summit and All I Got Was:

Jerry Yang:  “Besides Yahoo, how’s everything going?”

Mark Zuckerberg: “What you might be doing right now if your were *not* building Facebook? “

Wow…. Amazing…. Really incredible…. I’m impressed.

When you reload this page, you will get another impression.

When you reload this page, you will get another impression.

When you reload this page, you will get another impression.

When you reload this page, ….

Posted in Discussions, Marketing, Advertising, Commerce | Print | No Comments »

Mon, 2008-Oct-27 by nmw.

Turn Your Love Around

I’ve been wondering today what will get us out of this mess — I mean: What do we need to regain a positive outlook?

Thanks to John Battelle’s Conversational Media coverage, I’ve come up with an Answer: Passion!

For details about the CM Summit, see:  http://federatedmedia.net/events/cmsummit

You’re in My Heart

I didn’t know what day it was
when you walked into the room
I said hello unnoticed
You said goodbye too soon

Breezing through the clientele
spinning yarns that were so lyrical
I really must confess right here
the attraction was purely physical

I took all those habits of yours
that in the beginning were hard to accept
Your fashion sense, Beardsley prints
I put down to experience

The big bosomed lady with the Dutch accent
who tried to change my point of view
Her ad lib lines were well rehearsed
but my heart cried out for you

Chorus:

You’re in my heart, you’re in my soul
You’ll be my breath should I grow old
You are my lover, you’re my best friend
You’re in my soul

My love for you is immeasurable
My respect for you immense
You’re ageless, timeless, lace and fineness
You’re beauty and elegance

You’re a rhapsody, a comedy
You’re a symphony and a play
You’re every love song ever written
But honey what do you see in me

(Chorus)

You’re an essay in glamour
Please pardon the grammar
but you’re every schoolboy’s dream
You’re Celtic, United, but baby I’ve decided
You’re the best team I’ve ever seen

And there have been many affairs
Many times I’ve thought to leave
But I bite my lip and turn around
’cause you’re the warmest thing I’ve ever found

(Chorus)

See also Youtube.COM video

Thousand thanks to Rod Stewart! :D

Posted in Discussions, Commerce | Print | No Comments »

Thu, 2008-Oct-23 by nmw.

I Like Charlene Li’s “Groundswell”

First and foremost, Charlene Li & Josh Bernoff put together an interesting read — especially for people who don’t understand the Internet and/or online media very well.

But…

It has it’s limitations — the biggest one being: the hierarchical attitude.  Linguists have long know that a language and social interaction is more a matter of “turn taking” than a question & answer (or “top down”) thing. Socialogists — perhaps most of all the reknowned Max Weber — have raised awareness for the enormous complexity of society and social order… it simply isn’t a “simple” bureaucracy or “top down” hierarchy.

What the web needs

is interaction. Communication is not simply a matter of talking and getting people to answer “hurrah”. We need more sophisticated awareness of the ideas circulating on the web.

What’s the problem?

Hahaha — do you even need to ask? Google! Specifically: the “no-follow” hierarchy,… — but more generally: Google has created a “Google template” that (because of “herd mentality”) has been stamped onto nearly every webpage, every weblog, every social media application. Much of the web today is quite skewed towards Google’s algorithms. And the main problem is: these algorithms have been largely discredited — decades ago!!!

So: WAKE UP!!!

If you are too reliant on Google, you may have far more difficulty surviving the economic downturn — because the next generation (the “millenials” or “digital natives”) already understand the Wisdom of the Language. If you don’t, then it’s time to get with the game!

Posted in Experts, Marketing, Advertising, Commerce, Domains & Domain Names | Print | No Comments »

Wed, 2008-Oct-22 by nmw.

You Can Make a Case for Both of Those

In a recent podcast interview, Dave Evans spoke with Susan Bratton. I will post an excerpt from the transcript here when it becomes available at personallifemedia.com. The portion I found intriguing was the part in which Mr. Evans discusses the case for either social media platforms sponsored by one particular company versus social media platforms in the context of  wider, more generalized community. I feel that Mr. Evans’ description will apply 100% to the upcoming ICANN rollout of auctioning off sponsored TLDs (versus the traditional “generic” TLDs). Listen in from 52:52 to 53:20.

Posted in Marketing, Advertising, Commerce, Domains & Domain Names | Print | No Comments »

Mon, 2008-Oct-20 by nmw.

PewInternet.ORG: Networked families

Parents and spouses are using the internet and cell phones to create a “new connectedness” that builds on remote connections and shared internet experiences.

One Significant Conclusion from the Study / Report

Found that:

Few household members feel that the internet separates them. Rather, many report that the internet (like television) brings people together within households: We have found many instances where two or more family members go online together, or one calls another over to “look at this!” If anything, having several computers in a household can promote family interaction, as each member is more likely to be using the internet and have a “look at this” moment.

Download the full report here.

Posted in Statistics | Print | No Comments »

Sat, 2008-Oct-18 by nmw.

Quotes from Google’s Q3 Earnings Call

Eric Schmidt (6:35 - 6:45) :  We fundamentally believe that users will always want information and need to communicate — and advertisers will always value relevant and very measurable advertising.

Sergey Brin (19:55-20:05) : For us to present [video] in the first page of results means people are going to get much higher quality information about what they’re looking for than they otherwise would have.

Sergey Brin (20:50 - 21:05) : Our ads add a significant amount of high quality material to our search — and we believe that they overall increase our overall search quality experience

Q & A

Eric Schmidt (37:20 - 37:40) :  We commonly make 10, 20, 30, 40, 50 quality improvements in a quarter.

Hal Varian (46:00 - 46:25) : Advertisers are willing to take all the clicks we can give them at the current CPC — and even in tough times, we think that will continue to be true, because nobody wants to turn away a customer. So, we think that’s actually a pretty solid number and will continue to be so.

Eric Schmidt (53:15 - 53:25) : I am not aware of changes in the ads or ad partnership side that would result in a margin change.

Posted in Marketing, Advertising, Commerce | Print | No Comments »

Thu, 2008-Oct-16 by nmw.

Thank You!

Yet another blogger is catching on to the Wisdom of the Language! Om Malik interviewed by Sarah Lacy:

Focus!

“There is a false belief that more is more.” Malik answers with a resounding “no” (in line with his emphasis on focus) — and also: listen to your audience!

How to listen to your audience

Do you expect the audience search for brand names, or are they searching for keywords? If they are searching for keywords, then stop wasting your time with branding — it simply won’t pan out: Words are the new brands!

How to create popular content

You need to be listed on the appropriate keyword domain names — forget “MySpace” and “ITunes” and “Google”: what you need is: “Pizza” and “Music” and “Weather”!

Posted in Marketing, Advertising, Commerce, Domains & Domain Names | Print | No Comments »

Tue, 2008-Oct-14 by nmw.

Dream On!

Yes, of course this is visionary — but without visions, people might get bored.

How the Flock is this Supposed to Work?

Counting goes like this: 1 potato, 2 potato, 3 potato, 4… — oh, that’s not what you meant?

Well, we need to track words (or more generally: strings) on several levels:

1. Posts (Plain Text, Title Field,Tags, Links)
2. Replies (Comments, Trackbacks, One-Way links)
3. Search (Exact Boolean/Phrasal matches, Terms in search query, etc.)

Move Ahead, Get Straight

We don’t need no arms around us — we demand transparency!

Talk! Talk! Talk!

These are the seasons of emotion and like the winds they rise and fall
This is the wonder of devotion - I see the torch we all must hold.
This is the mystery of the quotient - Upon us all a little change must fall!

Posted in Marketing, Advertising, Commerce | Print | No Comments »

Sun, 2008-Oct-12 by nmw.

WTF :: World Tech Failure — What to Do after the End of Web 2.0

What if Google, Yahoo, Ask and Live returned different results for the same search? Those old web 1.25web-geezers among the readership probably remember “meta-search” engines, right? Well, I think I would like CBS to step up to the plate and recharge Search.COM (the first step to take might be to include Yahoo.COM).

Why?

Because neither CNet nor CBS have anything here — and I feel Search.COM is a wonderful property to keep track of “One-Size Fits-All” search engines — I feel Search.COM could vastly improve transparency in the general-purpose search advertising/marketing/promotional market.

What if Google doesn’t like it?

Tough cookies — then just cache their pages and say “sorry, but Google refuses to allow meta-search engines to run queries on Google SERPs”. If Google’s results are dated, then that will be Google’s problem, not Search.COM’s

What about the ads?

What do you mean, ads? Just show me the results! ;P

How,  exactly, will this improve transparency?

If 3 search engines return the same result for a search on, say “baseball” and the 4th shows a different result, then there’s probably something fishy going on with that 4th result. In the long run, there shouldn’t be large differences between such “one-size fits-all search engines”. Offering such a service should significantly contribute towards a “level playing field” among the general-purpose search engines.

What do you think?

Posted in Marketing, Advertising, Commerce | Print | No Comments »