Archive for Thu, 2008-Nov-6

Mary Meeker’s Best Slide from Web 2-0 Summit

% of New Online Customers for Online Retailers / Marketing Spend Mix

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Search Engines (Google?) “New Online Customers”: Organic Traffic Down 33%

Pictured at right is a piece of slide #43:

Note also that whereas last year the percentage of new online customers acquired were about evenly split between “Search Engine Marketing” and “Organic Traffic”, this year acquisition via marketing is twice as high as via search — that is (IMHO) a precipitous fall in search.

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